改善网站用户体验/用户界面的11种方法(使用 IP 地理定位和其他策略)
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改善网站用户体验/用户界面的11种方法(使用 IP 地理定位和其他策略)
改善网站用户体验/用户界面的11种方法(使用 IP 地理定位和其他策略)
翻译
改善网站用户体验/用户界面的11种方法(使用 IP 地理定位和其他策略)
用户体验设计社论 • 2021年10月22日 • 阅读时间11分钟
术语 UX (用户体验)和 UI (用户界面)经常可以互换使用。它们是如此紧密地相关，以至于很难理解它们之间的区别，特别是如果这是科技的一个方面，你不吃不睡。在继续之前，让我们先定义它们。
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用户体验是使用网站或服务的整体体验
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用户界面是用户单击或点击来做某事的东西
这是用户体验，将保持用户在您的网站，所以这是基本原则。用户界面是实现它的一个重要因素。当你在考虑如何让你的网站或服务更好的时候，很有可能你考虑做的所有事情都会被认为属于用户体验或用户界面。
原文
11 Ways to Improve Website UX/UI (Using IP Geolocation & Other Tactics)
UX DESIGN | EDITORIAL • OCTOBER 22, 2021 • 11 MINUTES READ
The terms UX (user experience) and UI (user interface) are often used interchangeably. They’re so closely related that it can be difficult to appreciate that there’s a difference, especially if this is a side of technology that you don’t eat and sleep. So before proceeding, let’s define them.
UX is the overall experience of using a website or service
UI is what the user clicks or taps on to do something
It’s the UX that will keep users on your website, so it’s the foundational principle. It’s in the driving seat with UI being an important factor in how you achieve it. When you’re thinking of how to make your website or service better, the probability is that everything you’d consider doing could be said to fall into either UX or UI.
Remember: you have competition and the safest way of proceeding is to assume that your competitors are doing everything that you could be doing, but aren’t.
So let’s work through some of the key elements of UX and UI to help you understand the principles behind improving your website.
How to improve website UX
As mentioned, UX is the overall experience that users form of a site. In all forms of interaction, humans make use of the ‘orienting reflex’. Explored most famously by the neuropsychologists Eugene Sokolov and Olga Vinogradova, it’s what enables us to make snap judgements about what we don’t understand. Therefore, this capability is ‘hard wired’ into our psychology and manifests as we encounter new things.
It’s this that underpins our immediate reactions as we encounter new people and new situations. Websites, for example. So understand that people really will bounce off your website, not just in seconds but potentially milliseconds if the usability is poor.
Let’s take a look at some potential issues and how you should approach resolving them.
1. IP geolocation
IP geolocation services can enable mission-critical capabilities, especially for online stores and banking services. They’re used to detect a user’s location by using IP lookup. Detecting such attempts to spoof geographical location is critical for many businesses.
It might be tempting to leave geolocation in auto mode so that it picks up a user’s geographic location automatically in real-time. At face value, that seems to be the best solution because it requires no interaction from the user (no pop-ups are generally a plus). But there are problems.
A big one is that a user may have real needs that they have to address. Perhaps they need to buy a present for a friend who lives in your market. So take a look at the example below to see what happens when you use auto geolocation:
If there’s anything worse than providing a bad experience, it’s providing no experience at all. If someone needs to assess a job offer, then they’ll start researching schools, pharmacies and the like. If someone needs to buy a present for a friend, then your auto-detection shuts them out and forces them to go to one of your competitors. Don’t forget as well that any site wanting to meet W3C’s WCAG 2.0 standards can’t use auto-geolocation.
Instead, let a user manually select their country. People have enough entertainment opportunities, so they’re probably not staying on your website for fun. Then, they can find that gift for a friend. A happy customer is a happy customer, no matter their physical location.